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Leading aesthetic and beauty chain

Advertising a hair-removal special for men on International Women's Day


There are many benefits to being an Israeli man (what are they? uh… we’ll get back to you), but many of them suffer from excessive hair their partners find unattractive. In honor of International Women’s Day, we decided to offer the brave men of Israel an opportunity to surprise their lady-friends with a special gift, by embracing smoother skin through a great-value sale.


A campaign discussing Proportsia’s treatment range


Proportsia is Israel’s leading aesthetic and beauty chain, but many people aren’t aware of just how many treatments they offer, as well as the depth of their expertise. That’s why we created a series of commercials that included very brief testimonials discussing the company’s wide variety of treatments.

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